AT&T, T-Mobile, and Verizon should copy what this small carrier is doing for its customers

Adderton also explains why customers are so loyal to the plan. He claims that it’s the easiest and most affordable data-only plan available on the market. MobileX allows users to buy data only as needed. Any leftover data is converted to credit and deducted from the following month’s bill. AT&T, T-Mobile, and Verizon also offer data-only plans, but they charge a flat monthly rate regardless of actual usage. That could be a deal breaker for budget-conscious customers who don’t want to pay for unused data. Among the three, T-Mobile‘s tablet plan is the cheapest, starting at $10 per month.

Walking the talk

Adderton is an industry veteran. He founded Boost Mobile in 2000 in Australia before expanding to North America.

He doesn’t shy away from calling out anti-consumer behaviour, and the zero churn of the tablet plan suggests his critique is backed by results.

Easier said than done at scale

Of course, MobileX is an MVNO with tens of thousands of customers, whereas the Big Three are facilities-based providers with millions of customers. While cozying up to customers is crucial for a small business, established carriers with a large customer base aren’t as eager to please them. Besides, MobileX has only been around since 2023, so it may be too soon to say it enjoys a cult following.However, Adderton claims MobileX was launched to help people save money, and that simple but powerful ethos might just be the formula for long-term loyalty.