[News] Samsung Equips Royal Caribbean’s Star of the Seas With More Than 6,000 Hospitality TVs and Smart Signage

Samsung Electronics today announced that it has supplied more than 6,000 hospitality TVs and Smart Signage displays to Royal Caribbean`s Star of the Seas, the world’s best family vacation. The installation spans guest cabins, crew quarters and public areas — including lounges and theaters. This collaboration marks the latest milestone in a longstanding partnership, with Samsung serving as Royal Caribbean’s official display technology provider across the vacation brand`s fleet over 21 years.

Completing its maiden voyage from Port Canaveral, Florida, in August 2025, Star of the Seas is the second ship in Royal Caribbean’s Icon-class series of cruise ships.

Samsung Hospitality TVs and Smart Signage Provide a New Standard of Onboard Experiences

Designed specifically for commercial environments, Samsung’s Crystal UHD Hospitality TVs (HBU8000 model) have been installed in guest cabins aboard Star of the Seas. Through Samsung’s Dynamic Crystal Color technology — which is capable of displaying over one billion colors — the TVs deliver 4K UHD resolution and lifelike, accurate color, ensuring that each guest enjoys clear, vibrant picture quality and an engaging viewing experience throughout their voyage. Each in-room TV also serves as a central information hub that shares a welcome message personalized for each guest, daily activity schedules, destination information and weather and emergency updates, while also offering the ability to revisit onboard programs and announcements at the user’s convenience.

The ultra-slim UHD Smart Signage QMC series is also featured onboard, providing high-resolution content in public areas while maximizing space efficiency.

Two Decades of Collaboration Anchored by Innovation

Since 2004, Samsung has supplied more than 200,000 hospitality TVs and Smart Signage displays across 28 ships in Royal Caribbean’s global fleet. This includes over 6,000 displays for Icon of the Seas — sister ship to Star of the Seas — which set sail in 2024. Backed by 17 consecutive years as the global leader of the commercial display market,1 Samsung continues to lead the industry in delivering reliable, feature-rich displays tailored for hospitality environments.

“What we’ve achieved with Royal Caribbean over the past 20 years is a testament to our shared commitment to innovation and delivering world-class experiences to guests,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “As demand for richer entertainment experiences rise, we’re proud to deliver our most dynamic commercial displays to Star of the Seas and look forward to expanding our collaboration in the years ahead.”

Samsung Expands Display Innovation for Compact Hospitality Spaces

Building on its established leadership in cruise and hospitality display solutions, Samsung has introduced the HF8000F model, a 24-inch hospitality TV developed for compact spaces such as crew cabins, hospitals and hotel rooms. As demand grows for smaller displays that can fit multi-occupancy rooms or space-constrained environments, the HF8000F provides a streamlined option with many of the capabilities of Samsung’s 2025 hospitality lineup, including Google Cast, Apple AirPlay, LYNK Cloud for remote display management, Samsung Knox, Samsung TV Plus and Smart Hub. The HF8000F is now available in multiple regions including the U.S., Canada, Australia and Singapore.

(Photo credit: Samsung)

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